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ActiveCampaign Features
- Marketing automation with 950+ pre-built recipes
- Email marketing with drag-and-drop builder and 250+ templates
- SMS marketing automation (add-on)
- WhatsApp marketing automation (add-on)
- Active Intelligence AI: campaign builder, content gen
- Lead scoring and win probability
- Advanced segmentation (premium tiers)
- Predictive sending and conditional content
- Business Goals for tracking KPIs
- CRM with contact profiles and custom fields
- Landing pages and forms
- A/B testing for emails and automations
- Attribution and conversion tracking
- Site and event tracking
- BotSense spam protection
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Integrations
ActiveCampaign integrates with 19 tools. Integration guides coming soon.
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