Mailchimp 
Brevo Mailchimp vs Brevo 2026: Marketing Features, Pricing, and Comparison
A detailed comparison of Mailchimp vs Brevo covering features, pricing (Free: 250 contacts, 500 emails/mo, 1 seat, basic templates vs Free: 300 emails/day, unlimited contacts, drag-and-drop editor), integrations, pros and cons, and which marketing tool is best for your team in 2026.
Table of Contents
Mailchimp vs Brevo: Which Marketing Tool Is Right for You?
Mailchimp and Brevo are two of the most recognized names in the marketing space. Both have strong user bases, regular updates, and comprehensive feature sets. However, they approach the category differently.
Mailchimp focuses on Email campaign builder with drag-and-drop editor, Marketing automation with Customer Journey Builder, SMS marketing (add-on for paid plans). Brevo emphasizes Email marketing with drag-and-drop editor, SMS marketing campaigns, WhatsApp campaigns and automation. Understanding these core differences is key to making the right choice for your team.
Quick Overview
| Dimension | Mailchimp | Brevo |
|---|---|---|
| Category | Marketing | Marketing |
| Free Plan | Free: 250 contacts, 500 emails/mo, 1 seat, basic templates | Free: 300 emails/day, unlimited contacts, drag-and-drop editor |
| Starting Price | Essentials $13/mo: 500 contacts, A/B testing, 3 seats, 24/7 chat | Professional from $499/mo: 150K emails/mo, WhatsApp, push notifications |
| Key Features | Email campaign builder with drag-and-drop editor, Marketing automation with Customer Journey Builder, SMS marketing (add-on for paid plans) | Email marketing with drag-and-drop editor, SMS marketing campaigns, WhatsApp campaigns and automation |
| Best For | Teams needing Email campaign builder with drag-and-drop editor | Teams needing Email marketing with drag-and-drop editor |
Feature Comparison: Mailchimp vs Brevo
Here is how the two platforms compare across key dimensions:
- Pricing: Mailchimp starts with "Free: 250 contacts, 500 emails/mo, 1 seat, basic templates" while Brevo starts with "Free: 300 emails/day, unlimited contacts, drag-and-drop editor". Both offer competitive pricing.
- Core Features: Mailchimp offers Email campaign builder with drag-and-drop editor, Marketing automation with Customer Journey Builder, SMS marketing (add-on for paid plans), Landing pages and popup signup forms. Brevo offers Email marketing with drag-and-drop editor, SMS marketing campaigns, WhatsApp campaigns and automation, Marketing automation with multi-step workflows.
- Integrations: Mailchimp connects with 15 tools including shopify, woocommerce, wordpress. Brevo integrates with 15 tools including shopify, woocommerce, wordpress.
- Ease of Use: Both platforms have polished interfaces, but the optimal choice depends on your team's technical comfort level and specific workflow requirements.
Final Verdict: Mailchimp vs Brevo
**Choose Mailchimp if**: Your team prioritizes Email campaign builder with drag-and-drop editor and Marketing automation with Customer Journey Builder, you need the specific workflow approach Mailchimp offers, and you value their ecosystem and integrations.
**Choose Brevo if**: Your team needs Email marketing with drag-and-drop editor and SMS marketing campaigns, you prefer Brevo's approach to marketing, or their pricing model better fits your budget.
Both platforms offer free trials — the best way to decide is to test each with your actual workflow and see which your team prefers.
FAQs
Which is better, Mailchimp or Brevo?
Both are excellent marketing platforms but serve different needs. Mailchimp excels at Email campaign builder with drag-and-drop editor and Marketing automation with Customer Journey Builder, while Brevo is stronger with Email marketing with drag-and-drop editor and SMS marketing campaigns. The best choice depends on your specific workflow, team size, and budget.
Is Mailchimp cheaper than Brevo?
Mailchimp offers "Free: 250 contacts, 500 emails/mo, 1 seat, basic templates" while Brevo offers "Free: 300 emails/day, unlimited contacts, drag-and-drop editor". For paid plans, compare their pricing pages directly as costs vary by team size and feature requirements.
Can Mailchimp replace Brevo?
It depends on your specific use case. Mailchimp is designed for Email campaign builder with drag-and-drop editor and Marketing automation with Customer Journey Builder while Brevo focuses on Email marketing with drag-and-drop editor and SMS marketing campaigns. For basic needs, either may work. For specialized workflows, one may be clearly better.
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